Blog - Texts for Business

Practical copywriting guides for small businesses. Case studies, templates, tool comparisons - written by the Mill AI founder, who tests every technique on his own companies.

How to Write a Business Bio (With Examples for Trades and Services)

A 60-word business bio structure, length limits for Google, Instagram and LinkedIn, and rewritten examples for a cleaner, a builder and an accountant.

2026-09-10

How to Write a Value Proposition (With Examples)

A four-part value proposition structure, three rewritten examples from real service businesses, and five tests to run before you put it on the page.

2026-08-24

How to Write a Product Description (With Examples)

A structure for product descriptions that answers what the product is, who it suits, what it costs and what happens next, with three worked examples.

2026-08-10

Call to Action Examples for Small Business Websites

Practical call to action examples for small business websites, with wording for each page, button copy rules and a quick test before you publish.

2026-07-27

About Us Page for Small Business Examples and Template

Write a clear small business About Us page with a practical framework, editing checklist, and fictional templates for construction, cleaning, and photography.

2026-07-16

AI vs copywriter - when AI is enough, and when it's worth paying a human (2026)

AI vs. copywriter compared after 18 months of testing across small businesses. Cost, quality, turnaround. When AI wins, and when you need a human.

2026-04-17

How to write a business description customers understand in 6 seconds (15 real examples from Poland)

Step by step: write a business description for your website, Google Business Profile and Facebook. 15 real examples plus an AI template to adapt in 30 seconds.