Texts for BusinessAbout page template for therapists and psychologists
Warm, ethical About page for therapists and psychologists. Build trust by showing your approach, specialization, and how you actually work-without diagnostic claims or jargon.
Why this template works
An About page for a therapy practice does one job: it tells a potential client whether you're the right fit before they commit to a first session. The template above works because it leads with modality and specialization early (CBT, psychodynamic, anxiety, relationships) so someone scanning can instantly know if you match their need. It then moves to philosophy-how you actually show up in sessions-which is what separates one therapist from another. This isn't marketing; it's permission for a prospective client to trust you.
The structure avoids two common mistakes: over-credentialing (listing every certification and degree) and under-credentialing (appearing unqualified). Instead, it threads credentials through naturally-licensed status, years of practice, ongoing supervision-because clients need to know you're trained and accountable, but they don't need your full CV. The consultation format section (length, modality, availability) removes friction. A client reading this already knows what to expect on the first call, which reduces anxiety and no-shows.
Notice what's absent: diagnostic language, symptom checklists, guarantees of outcomes. Therapy is collaborative; you're not claiming to fix anyone. The phrase 'I don't diagnose or pathologize; I listen and collaborate' signals ethical practice without sounding defensive. This matters because prospective clients are often skeptical of therapy or have had bad experiences. Transparency about your actual process builds credibility faster than credentials alone.
We've included a line about supervision and professional development because experienced therapists know that ongoing training isn't optional-it's how you stay effective and catch your blind spots. Mentioning it signals maturity and commitment to your clients' wellbeing, not just your billing.
The tone throughout is warm but direct, peer-to-peer rather than expert-to-patient. This mirrors good therapeutic presence: you're not performing authority; you're showing up as someone who knows how to hold space.
What you get with Generate vs copying this
Copying this template gives you one solid About page. Clicking Generate creates five personalized variants tailored to your practice specifics: one emphasizing your trauma-informed approach, one foregrounding couples work, one positioning you for anxiety management, one highlighting integrative modality, one optimized for sliding-scale accessibility. Each variant keeps the ethical structure and warm tone but reweights what comes first based on your actual specialization, client demographics, and practice model. The generator also personalizes session length, location (in-person vs. online), supervision credentials, and availability in seconds-changes that would take 20-30 minutes of manual editing across five versions. Use this when your practice details (modality mix, specializations, availability, credentials) don't match the generic placeholders exactly, or when you want to A/B test which positioning (trauma-informed vs. solution-focused vs. depth-work) resonates with your ideal referral sources. Generator is for when copying-and-editing this template would take 15+ minutes you don't have.
How to use this template
- Copy the preview template above into your website About page or Google Business profile.
- Replace all [PLACEHOLDER_TOKENS] with your actual details: credentials, years of practice, primary client group, modality, specialization, session length, location, availability, supervision/training focus.
- Read it aloud. Therapy language should sound like how you actually talk to clients-warm but clear. Edit any phrases that feel stiff or jargon-heavy.
- Check that you've avoided diagnostic claims ('I treat depression') and replaced them with descriptive language ('I work with people managing depression').
- Add your first-session process: Do you offer a free consultation call? Do you send intake forms beforehand? Include this detail so prospects know what to expect.
- Test it with a colleague or supervisor. Ask: Does this sound like me? Would a prospective client in my target population feel safe reaching out?
Frequently asked questions
How do I use this template?
Copy the full preview above, paste it into your website About section, and replace each [PLACEHOLDER_TOKEN] with your actual practice details: your name, credentials, years of experience, modality, specializations, session format, and availability. The template is structured to flow naturally-don't reorder sections. If you want five personalized variants that match your specific modality mix and client focus, click Generate instead of manual editing.
Can I edit this template freely?
Yes. The template is a starting point. You can adjust tone, add or remove sections, and personalize language. What should stay: (1) the early placement of modality and specialization so someone scanning knows immediately if you're a fit, (2) the philosophy paragraph explaining how you actually work, (3) the first-session logistics, (4) the absence of diagnostic language. These structural elements are what make it work. Feel free to rewrite any sentence to match your voice.
What does 'Generate your own version' actually add?
Copying this template gives you one generic About page. Generate creates five personalized variants-each tailored to a different aspect of your practice (trauma-informed focus, couples specialization, anxiety management emphasis, integrative approach, accessibility-first positioning). The generator personalizes your credentials, modality, specializations, location, session format, and supervision background in 30 seconds instead of 15-30 minutes of manual editing across five versions. It's built for when your practice specifics don't match the placeholders exactly, or when you want to test which positioning resonates most with your referral sources and ideal clients.
Is this template available in other languages?
Yes. This template is available in 11 languages: English, Polish, Portuguese (Brazil), Spanish (Latin America), French, Swedish, Norwegian, Danish, Romanian, Greek, and Slovak. Each version is translated by native speakers familiar with therapy practice language in that country. You can switch languages in the template gallery.
Why are templates anonymous?
Anonymous by design, on both ends. First, the gallery doesn't promote any individual therapist or practice-we feature patterns, not people, so there's zero competitive advantage for any one clinician. Second, what matters is the structure and how it works, not who wrote it. Third, when you generate your own version, it stays private to you. We don't showcase your About page or use it for anything else. Anonymity protects both the template authors and you as a user.
Why anonymous?
Every template in this gallery is built from real work by Texts for Business users - but without revealing who. No names, no business names, no logos on the card. No "Created by" credit.
The gallery shows what works for your industry, your style, your character count. Anonymous by design. Your generated version stays private too - we never publish, never share, never expose your output to other users.