Glossary

Business terms glossary with concrete examples. Everything in one place, no jargon.

B2B copywriting is writing that sells your product or service to other businesses. Learn how to write copy that converts business clients.

USP is the one specific reason customers should buy from you instead of competitors. Learn how to identify and communicate yours effectively…

A value proposition tells customers why they should buy from you instead of a competitor. It's the promise of specific value you deliver.

A CTA tells your website visitor exactly what to do next. The right CTA can double your conversions by removing confusion and guiding custom…

AIDA formula guides headlines through four stages: Attention, Interest, Desire, Action. It helps small business headlines convert readers in…

An SEO-friendly company description explains what your business does while using keywords customers actually search for to help you rank on …

Tone of voice is how your business sounds in writing. It shapes whether customers trust you, buy from you, or click away in three seconds.

Brand voice is how your business sounds in writing. Learn how to write consistently across your website, emails, and ads to build trust and …

An email subject line is the preview text that determines whether recipients open your email. Learn how to write subject lines that boost op…

Landing page copy is the text on a standalone web page designed to get visitors to take one specific action, like booking a call or buying a…

Microcopy is the short text that guides users through actions on your website or app. Small words that directly impact conversion rates.

Conversion copy is website or marketing text designed to make readers take action - buy, sign up, or call. It focuses on results, not creativi…

Testimonials are customer quotes that prove your product or service works. They build trust and increase conversions by showing real results…

Social proof shows prospects that others trust you. It's the reviews, client logos, and testimonials that make visitors more likely to buy f…

FAQ copy answers customer questions on your website before they ask. Well-written FAQs reduce support emails and increase sales conversions.

A website offer page presents one specific product, service, or deal to turn visitors into buyers through focused copy and a clear call-to-a…

A product/service description explains what you sell and why someone should buy it. Learn how to write descriptions that convert browsers in…

An About Us page tells visitors who you are, why you exist, and why they should trust you. Done right, it turns curious browsers into custom…

Footer copy is the text at the bottom of your website that includes legal info, links, and contact details. Done right, it builds trust and …

A mission statement explains what your business does, who you serve, and why you exist. Written clearly, it guides your copy and attracts th…